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Creativity Assessment

One important element of a company’s capability to innovate is the creativity of each individual employee – especially in the context of product engineering. Employee recruitment or promotion to improve the creativity of one’s workforce needs assessment of individual creativity. In the project "creativity assessment" a human resource assessment methodology suitable to assess creative ability of product engineers on an individual level was developed. This methodology is composed of pre-existing instruments to measure prerequisites (including cognitive abilities, expertise, personality, and motivation), and aspects of general creativity. The specifics of product engineering creativity and recruitment or promotion decisions were taken into account.

What is assessed? Instruments Evaluation Appr. time needed for assessment
Divergent thinking skills Optional: Creative thinking tests, e.g. verbal Torrance Test of Creative Thinking Limited useful Test: 45 min,

Intelligence Optional: IQ Tests

Grades and school degrees

Limited useful

Useful

Test: up to 1,5h

Expertise Biographical Interview

AC/DC

Useful

Useful

Part of the interview: 20 min.
Personality traits Personality inventories e.g. 16 PF Useful Test: up to 1,5h

Motivation Questions concerning work motivation as part of interview Useful Part of the interview: 15 min

Expertise Interview including case studies and discussion of work samples

Assessment / Development Centre (AC/DC)

Useful


Useful

Part of the interview: 30 min.

Part of AC/DC: 1-2h

Former creative behaviour as predictor of future creative behaviour Biographical interview Useful Part of the interview: 20 min.

Tab.: Combination of creativity assessment instruments proposed for the domain of product engineering creativity.

A more detailled description of this methodology can be foud in Kobe/Goller 2009 Assessment of product engineering creativity. Creativity and Innovation Management, 18, 2, 132-140.

 

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© 2012 ETH Zurich | Imprint | Disclaimer | 9 August 2009
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