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One important element of a company’s capability to innovate is the creativity of each individual employee – especially in the context of product engineering. Employee recruitment or promotion to improve the creativity of one’s workforce needs assessment of individual creativity. In the project "creativity assessment" a human resource assessment methodology suitable to assess creative ability of product engineers on an individual level was developed. This methodology is composed of pre-existing instruments to measure prerequisites (including cognitive abilities, expertise, personality, and motivation), and aspects of general creativity. The specifics of product engineering creativity and recruitment or promotion decisions were taken into account.
| What is assessed? | Instruments | Evaluation | Appr. time needed for assessment |
| Divergent thinking skills | Optional: Creative thinking tests, e.g. verbal Torrance Test of Creative Thinking | Limited useful |
Test: 45 min,
|
| Intelligence |
Optional: IQ Tests
Grades and school degrees |
Limited useful
Useful |
Test: up to 1,5h
|
| Expertise |
Biographical Interview
AC/DC |
Useful
Useful |
Part of the interview: 20 min. |
| Personality traits | Personality inventories e.g. 16 PF | Useful |
Test: up to 1,5h
|
| Motivation | Questions concerning work motivation as part of interview | Useful |
Part of the interview: 15 min
|
| Expertise |
Interview including case studies and
discussion of work samples
Assessment / Development Centre (AC/DC) |
Useful Useful |
Part of the interview: 30 min.
Part of AC/DC: 1-2h |
| Former creative behaviour as predictor of future creative behaviour | Biographical interview | Useful |
Part of the interview: 20 min.
|
Tab.: Combination of creativity assessment instruments proposed for the domain of product engineering creativity.
A more detailled description of this methodology can be foud in Kobe/Goller 2009 Assessment of product engineering creativity. Creativity and Innovation Management, 18, 2, 132-140.
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